Red Ribbon Week
The Red Ribbon became a symbol for drug prevention in 1985, in response to the murder of DEA Special Agent Enrique “Kiki” Camarena. Informed Families started the first county-wide Red Ribbon campaign in 1986. In 1988, NFP sponsored the first National Red Ribbon Week® celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families.